Quickest Way to Increase Traffic
The term paid traffic can be a confusing phrase and often means different things to different people. To some people, paid traffic is traffic from pay per click advertising only, while to others it includes things such as banner ads and other forms of paid advertising.
- Quickest Way to Increase Traffic
- Thorough optimization to increase rank.
- Landing page design and integration.
The first most popular type of paid traffic is ad traffic. This means traffic that is generated from users clicking on banners, adverts, pop-ups, and videos. Unlike other forms of paid traffic, such as pay per click, advertisers who use ad traffic are usually charged per one thousand impressions. Also known as CPM or cost per mile, this type of advertising does not guarantee any clicks or traffic to your site but instead offers a much lower rate.
Depending on the site you are advertising on paid ad traffic can be bought for as low as $0.5 per a thousand impressions. If one person out of those one thousand impressions clicks your ad, then you paid $0.5 for that one visitor. Obviously, the click-through rate of the ad can greatly affect this number.
Sometimes it will be much higher and sometimes it will be much lower.
For some businesses paid ad traffic can be much more profitable than other types of paid traffic, especially if they have a high converting advert.
On the other hand, some businesses end up spending hundreds of paid ad traffic without any results. With no guarantee of visitors for their budget, lots of businesses prefer pay per click traffic instead.