Result Oriented Email Marketing

Increase Your ROI by Email Marketing

Email marketing is the highly effective digital marketing strategy of sending emails to prospects and customers. Effective email marketing converts prospects into customers, and turns one-time buyers into loyal, raving fans.

First the good news: Email is a channel that generally offers a good return on investment, with 66% of companies rating email marketing ROI excellent or good in 2013. No other channel, except SEO, is rated that high. It is quite easy to calculate your own email marketing ROI once you have the profit and Investment numbers
I had the good fortune to speak to some ROI and email marketing experts just recently. Here is what they had to say about measuring and increasing Email marketing ROI.

  • ­Well written content attracts more audience.
  • ­Stunning social media designs.
  • ­Landing page design and integration.

Key point in ROI thinking is to measure your outcomes and connect it to your incremental sales. The main metrics are Incremental sales, Customer Value and Cost per Purchase. In some businesses it is easy to measure for example with a click and buy e-commerce. Some other businesses it is not that easy. It might take more modeling and analytics.

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Having your emails be mobile friendly is no longer an option, it’s a necessity. Imagine waiting in line at the post office. You open your email app on your phone and click on the first one. Instantly, you turn your phone to the side. The email won’t respond to your mobile device, so you turn your phone back and delete it. You’re not the only who would respond this way, the larger majority of email users will delete an email if it’s not optimized for mobile devices. Statistics show there are 2.2 billion mobile email users, and more than half of all emails are opened on mobile devices. That means that if you’re not optimizing your emails for mobile you risk not reaching more than half of your audience. Every email you send needs to be optimized for mobile.


Consumers want to feel they have a human connection to business-related emails. If they feel as though a software program simply sends out thousands of auto-generated emails, they don’t feel special. A great way to make people feel special is to add a personal touch to emails. Ask them to reply to the email, as they would reply to an email from a loved one. By doing so, you show that you value their opinion and want to hear from them. The key to this is to be sure someone from your team is available to answer those emails. If you ask for replies, get them, and then the emails go unanswered, consumers may feel jilted, which could turn them off to interacting with your business again.



It is easy for email recipients to click on links in your email, it will increase click-through rates. Simply telling people to “Click here!” is enough to motivate people to tap or click through to a site. It’s also a good idea to make the images in your emails link back to your site or to the service or product page that they’re advertising. Recently, I received an email from my favorite retailer advertising a great sale on all dresses. I really liked the dress pictured in the email, so I immediately tapped on it to see if it was still available. Would I have clicked on it if I didn’t like the dress pictured? Maybe. If the sale was enticing enough to make me want to know what other dresses were available. I know for a fact that I wouldn’t have clicked through to the website if I had to open up my browser and type in the retailer’s URL and then try to search for the dress. That’s too much work when you’re already in the groove of checking emails. However, going from an email to a site with one action doesn’t take much effort since I can simply hit the back button to go back to my email when I’m done. Make it obvious that you want your audience to click on a link and make sure the link takes them to a page that reflects what was in your email.


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