Increase Your ROI by Email Marketing
Email marketing is the highly effective digital marketing strategy of sending emails to prospects and customers. Effective email marketing converts prospects into customers, and turns one-time buyers into loyal, raving fans.
First the good news: Email is a channel that generally offers a good return on investment, with 66% of companies rating email marketing ROI excellent or good in 2013. No other channel, except SEO, is rated that high. It is quite easy to calculate your own email marketing ROI once you have the profit and Investment numbers
I had the good fortune to speak to some ROI and email marketing experts just recently. Here is what they had to say about measuring and increasing Email marketing ROI.
- Well written content attracts more audience.
- Stunning social media designs.
- Landing page design and integration.
Key point in ROI thinking is to measure your outcomes and connect it to your incremental sales. The main metrics are Incremental sales, Customer Value and Cost per Purchase. In some businesses it is easy to measure for example with a click and buy e-commerce. Some other businesses it is not that easy. It might take more modeling and analytics.